A 129-Year Legacy. A New Generation of Coaches.
The world doesn't need more coaches who teach goal-setting.It needs coaches who transform identity.
You've always been the person others come to. The one who sees what others can't see in themselves. That's not a coincidence — it's a calling.
The Problem
Most coaching programs teach techniques.But techniques without transformation produce coaches who follow scripts — not ones who change lives.
of certified coaches struggle to get clients
coaching programs — most teach the same playbook
client complaint: "My coach just followed a script"
What's your coaching style?
Before you transform others, understand yourself. The SUCCESS DISC Assessment reveals your behavioral profile — how you lead, communicate, and make decisions.
Discover Your DISC Profile
Your Guide
129 years ago, SUCCESS Magazine asked one question: What makes people achieve?
The answer wasn't tactics. It wasn't hustle. It was identity. From Napoleon Hill to modern neuroscience, the throughline has always been the same: who you believe you are determines everything you achieve.
Now, we're putting that 129-year body of knowledge into the hands of the next generation of coaches. Not to teach scripts — but to certify transformation-makers.
How We're Different
The SUCCESS® Coaching Method
Four pillars that separate transformation-makers from technique-followers.
Identity-First Framework
Transformation begins with self-concept, not action plans. Your clients won't just set goals — they'll become the person who achieves them.
Science-Backed Methodology
Grounded in neuroscience, positive psychology, and behavioral research. Not opinion — evidence.
Legacy-Driven Curriculum
Built on 129 years of SUCCESS principles — from Napoleon Hill to modern coaching science — modernized for today's world.
Practitioner Transformation
You undergo the same identity shift you'll guide others through. You don't just learn coaching — you become transformed.
Transformations
Coaches Who Answered the Call
“This program helped me shift into an identity that no longer seeks approval or external validation. The work wasn't about performance or technique — it was about self-trust, clarity, and operating from internal authority. That shift alone has changed how I show up as a leader, coach, and decision-maker.”
Cohort 1 Graduate
Business Consultant & Coach
11 coaching clients since certification
“The live coaching sessions were powerful. Watching someone guide a conversation through presence and curiosity — and seeing a real shift happen — made everything click. Coaching isn't about having the best answers. It's about creating the conditions where people see things more clearly for themselves.”
Cohort 1 Graduate
Real Estate Leader & Mentor
10+ clients in formal and informal coaching
“Being able to recognize the stages of biology and identity changed how I show up for people. The program helped me realize that I matter and I am somebody. The identity-first approach gave me confidence I didn't have before — not just as a coach, but as a person.”
Cohort 1 Graduate
Real Estate Professional
Rated program 10/10, willing to recommend
This is for you if…
- You've always been the person others come to for guidance
- You believe who someone IS matters more than what they DO
- You want a credential backed by real legacy, not a pop-up guru
- You're ready to transform yourself before you transform others
- You want to build a coaching practice, not just collect a certificate
This is NOT for you if…
- ×You're looking for a quick credential to hang on the wall
- ×You want a cookie-cutter script to follow with clients
- ×You're not willing to do your own inner work first
- ×You want the cheapest option, not the most transformative
The Curriculum
What You'll Master
Six modules designed to transform you first — then equip you to transform others.
Investment
Your Certification, Your Terms
SUCCESS® Certified Coaching Program
Everything you need to become a certified transformation-maker
Total Value: $8,700+
or $125/mo for 24 months ($3,000 total)
Enroll in Cohort 2Klarna and Afterpay also available
Our Commitment to You
Complete the first two modules. If you don't feel this program is worth 10x your investment, we'll refund you in full. No questions, no friction. We're that confident in the transformation.
FAQ
Common Questions
The SUCCESS Coaching Certification is a professional coaching credential built on 129 years of SUCCESS Magazine legacy. It uses an identity-first, biology-based methodology that starts with nervous system regulation, then identity architecture, then action — unlike traditional coaching programs that jump straight to goals and accountability.
SUCCESS Certified is open to coaches across all industries — health, leadership, sales, life coaching, and beyond. Whether you're starting fresh or adding a credential to an existing practice, the methodology works anywhere transformation is needed. No prior coaching experience is required.
The Tier One certification is a 6-week program. Expect 3-5 hours per week: one live cohort session (60-90 minutes), self-paced modules (1-2 hours), and practicum work (1-2 hours). It's designed to fit around a full-time schedule.
The program is $2,497 paid in full, or you can split it into 24 monthly payments of $125/mo ($3,000 total). Klarna and Afterpay are also available. Both options include the complete program, live sessions, community access, and all certification materials.
Most coaching certifications start with goals and accountability. SUCCESS Coaching starts with biology — specifically, nervous system regulation and identity architecture. This science-backed, identity-first approach creates lasting transformation because it addresses the root cause of behavior, not just the behavior itself. It's backed by 129 years of SUCCESS Magazine's research into human achievement.
You'll be certified to coach using the SUCCESS methodology — a structured, identity-first framework. You'll have the credentials, tools, and community support to build or scale your coaching practice with confidence. The certification includes training in nervous system regulation, identity architecture, goal design, emotional mastery, and habit engineering.
Life happens! All live sessions are recorded and available in the member portal. If you need a longer break, we can help you rejoin a future cohort at no extra cost.
The SUCCESS Coaching Certification is issued by SUCCESS Coaching, the education arm of SUCCESS Enterprises — the same organization behind SUCCESS Magazine, founded in 1897. The certification represents mastery of the SUCCESS methodology, a proprietary framework built on neuroscience, identity psychology, and 129 years of achievement research.
A year from now, you'll wish you started today.
The world is waiting for coaches who go deeper than scripts and surface-level advice. Your calling is waiting. The only question is whether you'll answer it.