SUCCESS® Certified Coaching Program
Join the first coaching certification backed by 129 years of SUCCESS principles. Science-backed methodology. World-class faculty. A legacy that transforms.
129
Years of Legacy
6
Week Program
100%
Live Sessions

What Sets Us Apart
There are thousands of programs. Most teach tactics. We teach transformation.
Built on SUCCESS magazine's proven principles — not trends, not fads.
We start with who your client is becoming. Identity drives behavior.
Marketing, pricing, client acquisition — all included.
Real-time practice with your cohort. Not pre-recorded.
Practice with peers. Get feedback from faculty every week.
Science-backed methodology refined through 20 years of coaching.
Curriculum
Six modules. One transformation.
The neuroscience behind transformation — how the brain changes and how to create lasting shifts.
Help clients redefine who they are before they change what they do.
Design repeatable coaching systems that produce consistent results.
Move clients from insight to action — accountability, resistance, and momentum.
Build community and support structures that sustain transformation.
Measure outcomes, refine your approach, and build a sustainable practice.

The Legacy Behind the Mission
In 1897, Orison Swett Marden founded SUCCESS® Magazine with a single conviction: that every person has the power to achieve greatness. He believed that the right principles, the right mindset, and the right guidance could unlock potential in anyone — regardless of where they started.
Often called the father of the American self-help movement, Marden authored over 50 books on personal achievement and inspired millions. His magazine became the voice of possibility for an entire generation — and 129 years later, that voice still echoes in everything we teach.
“There is no medicine like hope, no incentive so great, and no tonic so powerful as expectation of something tomorrow.”
Testimonials
“Courtland doesn't teach theory. He teaches what actually transforms people. That's why I trusted him with my entire practice.”
Sarah Mitchell
Executive Coach
“I've taken certification programs before. This was different. This had weight. This had legacy. This changed how I show up for my clients.”
Marcus Thompson
SUCCESS Coach (Founding Cohort)
“The principles Courtland teaches aren't trendy. They're timeless. And that's exactly why they work — for me and for everyone I coach.”
Jennifer Liu
Leadership Coach
Investment
Lock in your spot in Cohort 2 with flexible payment options.
One-time payment · Instant access
Tier 2
By Application
Deepen your practice with advanced coaching techniques, group facilitation, and niche specialization. Requires Level 1 completion.
Inquire About PricingTier 3
Invite Only
The pinnacle of SUCCESS® coaching — train other coaches, lead workshops, and build a coaching organization. By invitation only.
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Coaches across all industries — health, leadership, sales, life coaching, and beyond. No prior coaching experience required.
6 weeks, 3–5 hours per week. One live session, self-paced modules, and practicum work — designed to fit around a full-time schedule.
$2,997 — one-time payment with instant access.
We start with biology and identity — not goals and accountability. It’s a science-backed, identity-first approach backed by 129 years of SUCCESS® research.
All sessions are recorded. If you need a break, rejoin a future cohort at no extra cost.
Don't Wait
Join a community of coaches backed by 129 years of SUCCESS® principles. Cohort 2 starting soon.
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